The Giraffe 360 Pro Cam (and its
companion software platform) is designed to provide a comprehensive
marketing suite for real estate listings. While often used by real
estate agents, the technology offers several specific advantages for
home sellers by maximizing the presentation and reach of their
property.
Below are the key features and the
corresponding benefits they provide to someone selling their home:
1. All-in-One High-Fidelity Capture
Feature: The camera uses LiDAR (Laser
Imaging, Detection, and Ranging) technology and high-density HDR
photography to capture a "digital twin" of the home.
Benefit to Sellers: This ensures the
home is represented with 100% accuracy and professional quality.
Sellers don't have to worry about "bad angles" or dark,
grainy photos that might deter buyers.
2. ANSI-Aligned Floor Plans
Feature: The LiDAR sensors
automatically generate precise 2D and 3D floor plans that are
compliant with international measurement standards (ANSI).
Benefit to Sellers: Serious buyers
value floor plans as much as photos. Providing accurate measurements
and layouts helps remote buyers commit to a viewing and reduces the
number of "unqualified" visitors who realize the layout
doesn't fit their needs only after arriving.
3. Immersive Virtual Tours
Feature: The system produces
high-resolution, 360-degree virtual tours that allow viewers to "walk
through" the home.
Benefit to Sellers: * 24/7 Open House:
Your home is effectively "open" for inspection at any time
without you needing to clean up or leave the house. Wider Reach: It attracts out-of-town or
international buyers who can confidently make offers without a
physical visit.
4. AI-Powered Image Enhancement
Feature: The platform automatically
applies professional edits, including "Blue Sky Replacement,"
object removal, and privacy blurring.
Benefit to Sellers: * Perfect Weather:
Even if the photos are taken on a grey, rainy day, the listing will
show a bright, sunny exterior.
Privacy: Sensitive items (like family
photos or documents) can be blurred out automatically to protect the
seller's privacy.
5. Cinematic Video & Social Media
Reels
Feature: The software automatically
generates "Listing Spotlight" videos and short-form reels
from the scan data.
Benefit to Sellers: Your home gets
instant "viral potential." These high-energy videos are
optimized for Instagram, TikTok, and Facebook, ensuring the property
gets maximum exposure where modern buyers are scrolling.
6. Speed to Market
Feature: The Pro Cam can scan an entire
property in minutes, and the AI processing pipeline typically
delivers the full marketing package (photos, floor plans, and tours)
within 24 hours.
Benefit to Sellers: The property can go
"live" on the market almost immediately after the
photographer leaves. In a fast-moving market, this speed can be the
difference between a quick sale and a stale listing.
7. Single Listing Websites
Feature: Every scan can generate a
dedicated, ad-free website specifically for that individual property.
Benefit to Sellers: This provides a
premium, "luxury" feel to the listing. It gives the seller
a professional link to share with their own network, and it keeps
potential buyers focused solely on their home without the
distractions of other competing listings found on major portals.
Summary of Benefits for Sellers
Faster Sales: Giraffe 360 Pro claims
listings using their tech can sell up to 7 days faster.
Higher Engagement: Professional media
leads to more "clicks" and "saves" on real estate
portals like Zillow, RedFin, or Homes.Com
Convenience: One single scan session
produces every marketing asset needed, minimizing the number of times
a seller has to prepare their home for a photographer.